Outreach Templates for Supporters - Somos Amigos

Outreach Templates for Supporters

Overview

This Giving Tuesday, November 29th, we need your help in amplifying our outreach to your networks. We know that people give to people. Friends happily donate to causes that their friends are passionate about… but only if they are asked

We are particularly trying to increase our social media engagement [and reach a younger audience], so if you are an active user of social media, I ask that you follow Somos Amigos on Instagram (link) and Facebook (link), and consider posting to your account on Giving Tuesday (or at the very least sharing the posts from the Somos Amigos accounts.) If you are not an active social media user, we have also created templates for Text and Email outreach. 

Templates and instructions are below to make it easy for you to reach out in whichever way that feels the most natural and comfortable for you.

 Templates

Outreach via Text Message

Send a text to your network including the Text to Donate number.

Sample Text: Hi [NAME]. You probably know that for ___ years I have been a volunteer with Somos Amigos Medical Missions, an organization that means so much to me. Somos Amigos just celebrated 25 years of providing reliable healthcare to patients in an underserved region of the Dominican Republic. Giving Tuesday is our most critical fundraising day. Would you consider contributing to this year’s campaign? Starting at 5 a.m. PT on Nov. 29th, text HELPUSHEAL to 44-321 and instantly receive a donation link where you can give securely with the knowledge that every penny of your gift goes to patient care. And because of the generosity of an anonymous donor, every gift made on Giving Tuesday will be matched. No gift is too small. Thank you very much for your support.

Outreach via Instagram Story Post

This is the easiest and preferred method of outreach via Instagram.

  1. Open Instagram, press the (+) icon at the top right of your screen.
  2. Create a new Story Post. Select the Story option.
  3. Select an image. Select an image that you want to use. This could be an image from the Somos Library (click here), or one of your photos from a past trip!
  4. Step 4: Add your text. Select the Aa icon in the top of the screen to add text.
    • Add whatever text feels right for you. Here is some sample language you can copy and paste (feel free to edit as you wish):
      • It’s Giving Tuesday! Somos Amigos just celebrated 25 years of providing sustainable health care to patients in a remote region of the Dominican Republic. I’m calling on my friends to support this incredible organization that means so much to me, and to the community we serve.
      • Will you join me in helping us reach our $25,000 Giving Tuesday Goal?
      • Can I count on your support this year?
      • Because of the generosity of an anonymous donor, every gift made on Giving Tuesday will be matched. No gift is too small!
      • Tip: Break up the body of text into bitesized sentences for ease of reading. Change the color so your call to action stands out.
  5. Add the Somos Amigos donation link. Press the little smiley sticker icon on the top of the screen to reveal options. Select the Link icon 4 rows down.
    • Type the URL: https://bit.ly/somosgive
      • Click the See Preview button below to make sure the link was correct.
    • Click: + Customize Sticker Text and add whatever text you want the Link to say. Then click Done.
  6. Step 6: Tag Somos Amigos in your post. Click anywhere on the screen, then start typing @Somosamigos and our Instagram account will pop up. Select our Profile. Then resize and move the text somewhere else on the screen. 
    • Tip: Tagging our profile allows us to repost your post and thus amplify your message and create more “buzz” around our campaign.
    • Tip: If you have other volunteers in your picture, tag them too! The more voices we get amplifying our message, the more impact your donation and your outreach will have!
  7. Step 7: Post it! Select the “Your Story” Icon on the bottom left of the screen.

Story Post Examples

Note the placement and colors of text, as well as the link sticker.

Repost our Instagram Posts

You can re-post anything that Somos Amigos has posted to our Instagram page!

  • Tip: You can repost a Somos Amigos post to your story, by clicking on the Arrow button under any of our posts and select the option to “Add Post to your Story”
  • But remember to add the link to donate to Somos Amigos!!

Outreach via Facebook Post (using the Facebook app)

Step 1: Open Facebook and tap the “What’s on your mind” text box at the top of the screen.

Step 2: Add whatever text feels right for you. Here is some sample language that you can copy and paste (feel free to edit as you wish):

  • It’s Giving Tuesday! Somos Amigos just celebrated 25 years of providing sustainable health care to patients in a remote region of the Dominican Republic. I’m calling on my friends to support this incredible organization that means so much to me, and to the community we serve.
  • Starting on November 29th at 5 a.m. Eastern Time, you can give by texting HELPUSHEAL to 44-321, or you can donate at https://bit.ly/somosgive.
  • Will you join me in helping us reach our $25,000 Giving Tuesday Goal?
  • Can I count on your support this year?
  • Because of the generosity of an anonymous donor, every gift made on Giving Tuesday will be matched. No gift is too small!

You can also add photos from our library of images, or you can use your own pictures from your favorite Somos Amigos trip or event!

Step 3: Once you’ve entered the text you want to use, click Next, then click the blue Share button at the top right of the screen.

Outreach via Facebook Post (using the website)

Step 1: Go to facebook.com, and then click into the “What’s on your mind?” text box.

Step 2: Copy and paste the message sample in the Facebook (using the app) section above, or write your own bespoke text. Remember to include info like the time and date (Nov. 29th, starting at 5 a.m. Eastern Time), as well as the Text-to-Give info (text HELPUSHEAL to 44-321) and the donation URL, https://bitl.y/somosgive.

Tip: when you paste in the URL, facebook will automatically assign a photo to the post. You can select your own photos by clicking the (X) button over the photo, and then clicking the green picture icon. Then you can select a photo from your computer and upload it, or use images from our library of photos.

Step 3: Once you’re done, click the blue Post button. Your post will appear on your Facebook friends’ feed.

Short-Form Email Message

Tip: paste this text into an email, and edit the text as you desire!

Hi Friends and Family,

You probably know that for ___ years I have been a volunteer with Somos Amigos Medical Missions, an organization that means so much to me. Somos Amigos just celebrated 25 years of providing reliable healthcare to patients in an underserved region of the Dominican Republic.

Giving Tuesday is our most critical fundraising day. Would you consider contributing to this year’s campaign? Starting at 5 a.m. PT on Nov. 29th, text HELPUSHEAL to 44-321 and instantly receive a donation link where you can give securely with the knowledge that every penny of your gift goes to patient care. You can also follow this link to donate: https://bit.ly/somosgive

And because of the generosity of an anonymous donor, every gift made on Giving Tuesday will be matched. No gift is too small.

Thank you very much for your support.

Photo Library

You can use these photos from our clinic trips over the years. Or, use photos of your favorite Somos Amigos trip! To get the full-size image, tap the image you want and then save the image to your device.

Questions? Get in touch!

If you have questions about how you can participate, please email info@somosamigos.org, or message us on our social channels: